Everyone must have seen or come across animated movies, and have enjoyed them. However, did it ever occur to you how these exciting animated scenes are made? Well, many will easily answer that 3D technology helped to make up these scenes. This is definitely correct, but the technicalities of creating animated scenes goes beyond just a simple 3D technology. 3D product rendering help to bring animations to life and can turn 2D sketches and drawings into three dimensional photorealistic visual.
To put it simply, 3D product rendering is the photorealistic representation of a production unbuilt. It amplifies properties like textures, colour, materials, and lighting of a product. If you are well acquainted with animations, these will be quite easy for you to understand. However, if you are still new to the world of animations and visualisations, this article will provide you with the basic knowledge of what 3D product rendering is about. 3D product rendering is quite common in this time and age now, and it has varied applications – from product advertisements on TV, 3D digital artwork in magazines to different forms of print or screen media.
3D Product Rendering As An Asset For Your Business
3D Product Rendering Services are now commonly used across many business and industries. There are many pros to using 3D product rendering, and almost every industry is able to benefit from it due to the service’s flexibility and adaptability. With that said, it is key to finding the right company to aid your business needs.
Here are three important factors of a rendering company that you should look out for to ensure that the images that you want are of the highest quality and standards.
* Creativity: This is one of the most important factor that a rendering company should possess. There should be a dedicated team of 3D artists available to understand the client’s requirement, and their creative direction. Without creativity and the ability to visualise, it will be difficult for the artist to build up what you have envisioned.
* Affordability: One of the key reason why businesses would like to engage 3D rendering service is to increase their profits in the long run. Hence, it is important to choose a company that is not only competent, but is also affordable within your company’s means.
* Quality: Quality of work is another key aspect that a service provider should be able to achieve. The products must not only be visually appealing, but it must also adhere to the quality standards set by policymakers of the industry. There should be a minimum amount of defects and should be able to yield exceptional results.
Product Rendering Services Offered by Spot Works
There are a variety of services that a 3D product rendering company can offer. However, we will only be mentioning a few of the services that are commonly used by businesses. These services can be used during the development of a product, or it can also be used for marketing and branding. It is important that the end product meets the consumer’s expectations and needs, hence getting an experienced rendering company should be able to do the job and meet the expected requirements.
Here are some of the common services used across businesses:
- Product rendering
- 3D package rendering
- Product animation
- 3D logos rendering
The Processes of 3D Product Rendering Services
Now that you wish to engage a 3D rendering company to get some visualisation works done, there are certain steps and key points to note and follow. The first and foremost step to kick-start the project will be communication. Communication with your 3D rendering company should always be clear and efficient. It will help greatly if you have a good understanding of your requirements and expectations right from the start of the project. Based on your communicated expectations and requirements, the service provider will then undergo planning and research to come up with the budget and planning the project priorities for you. The service provider will then come up with all the project details and organise the tasks and delivery deadlines based on the job scope assigned.
Throughout the project process, you will be receiving regular updates on the progress development. As soon as any draft renders are ready, the service provider will send you some draft perspectives to review them and they will continue to refine all details from there. Once ready to proceed, the final rendering will then be done up and sent to you.
Anatomy of A 3D Rendering
Before engaging a 3D rendering company or getting any 3D rendering done, it is always good to understand the background for 3D rendering product services. A 3D image will usually require two primary team of modellers and renderers. Every project geometry and detail will be modelled out accordingly. Once all modelling are done, the rendering team will then further input the second tier of information – which is the materials, textures and lighting required for the image. Here is where the rendered images are completed and brought to life.
Some may ask why do some renderings look so raw and unrefined. It is common that the 3D models itself generated from modelling and the initial information package are crude and raw. This required additional detailing and artificial lighting to give the render a more realistic form. Hence it is important for a rendering service to have experienced rendering and post production artists to propose their creative input to make the raw base model turn into an appealing render.
3D Product Rendering
3D product rendering is very beneficial to businesses that can focuse on products and consumer goods. The most important part of gaining any consumer is drawing their attention towards the product. According to the AIDAS theory of sales management, attention is the first step towards any conversion. This is where the 3D product renderings and animations come in handy as they provide compelling visuals to attract the customers towards the products.
Gone are those days where print media was the only medium of communication, and when businesses used to place big ads covering a whole newspaper page or distribute flyers on the streets. With the introduction of computer and mobile technology these days, it allows businesses to reach new heights of selling ideas to prospects. There are so many means to present a product now, and 3D rendering can help to draw attention towards the products.
3D product renderings can be used on multiple forms of media like websites and social media pages, product packaging, sell sheets, brochures, animated video etc. Hence, it will be a worthy investment to engage 3D rendering services to place your product out there in the market.
Virtual Staging & Product Rendering
Other than just purely a singular product rendering, This is especially useful for cases where you would like to showcase a new product in an existing environment or a totally new room/site.
Like the project above, we are able to re-render an existing hotel room and place new products like the new lamp and digital clock phone charger that our client is trying to sell. Other than that, our group of professional designers and artists are also able to help make the existing table and hotel finishes more aesthetically pleasing – by changing up the products displayed on the table, and also new carpet finishes.
This is definitely a cost-effective way to visualise how new products will work in existing spaces – with enhanced details to make it look better than any existing photos.
If you are unsure of whether your new product will go along well with an interior space, 3D scene + product rendering will be a useful tool for you to check and change certain elements of the space to ensure that it goes well with the product. This can be applied vice versa, where you can also change certain elements of your product to make it go better with an existing space. This service has proved to help many of clients to save on an additional monetary cost incurred by changes to the actual product or interior after it has been manufactured.
Our team is flexible with project scopes, and if you have a scene + product rendering project in mind, do feel free to drop us an email and we can better advise on how we should approach and leverage your project.
3D Product Package Rendering
One of the steps of the AIDAS theory of selling is to generate interest in your product. There are many ways to generate interest for your consumers, and one of them is definitely what they see at the first glance – the product packaging. Research has shown that one will be keener to buy a product with appealing packaging. A packaging that is appealing and speaks volume of the product inside will help boost sales.
With the help of 3D product rendering services, you will now be able to create clean and market ready images to showcase your products. The main importance of a produce packaging is being able to convey the proper information about the product – be it manufacturing or nutrition details. Using creative and easy-to-read methods to showcase these information are important, and hence 3D product rendering can help with the designing/decision phase on viewing how these texts will look three dimensionally on your product packaging. Product rendering has definitely been a crucial tool in helping businesses develop their product to even the minute details of the packaging.
3D Product Animation
With the increasing demand for technology and engaging presentation methods in the market, many businesses and marketing teams are now sincerely considering the use of unconventional marketing and advertising techniques to stand out from the crowd. One of the more engaging methods is to use animation in your advertisement. An animation will look more appealing and engaging compared to just a still image. Animation can also help to convey a more cohesive story to sell your product.
However, 3D product animations are often complex and you will most likely need someone trained in the field of animation to help you out. However with a trained 3D animation company, it can provide you with all the essential tools to execute a compelling animated advertisement that will cater to your target audience. The company will also usually help to do market research, storyboarding, budgeting, campaigns to ensure that the proposed product animation is effective in helping to attract the right audience.
(More 3D Product Animation Videos)
3D Product Visualization
3D product visualisation is the key for any business to achieve the ideal product for their consumers. With the help of 3D product visualisation right from the start, it gives the product designer and investors a better idea on how to develop and refine the product to its best state. It also helps to better portray the entire concept on how the product is born, and what variations were done to improve the product. With 3D product visualisation, there are many ways you can use your developed model to showcase your product. It can be still images, animated sequences or interactive environment visualisation to help you showcase and sell your product.
With 3D product visualisation, it not only helps with the aesthetics aspect on how to make a product look better, but it also helps with the technical and functionality of a product as well. With a 3D product being modelling out, you can easily see and visualise where the areas that will go wrong, or could have problems for its users when its being built. Spotting the mistakes early in the development stage could help a company save unnecessary amendment costs in the long run. Hence, 3D product visualisation is profitable for businesses in all aspects.
One example on how 3D product rendering can contribute greatly in a trade can be seen in the medical field. In the medical industry, 3D product rendering has been used to develop procedural simulations. This helps to create unique education content and assist in the use of new medical devices. 3D product rendering is definitely a unique tool that can positively help in many crucial areas.
3D Logos
Apart from above, there is also 3D logo visualisation and designing services available. For every business and company, it is important to have a solid brand and logo that allows the public to identify you amongst the many competitors in the market. A study has revealed that the goal of a logo is to create a lasting impression in the minds of consumers, so that they are able to recognise the brand without any hesitation. With a strong and reliable brand and logo, this will in turn directly affect your business’s sale and profits.
With 3D logos, there are several sub categories or services that can be engaged. Namely 3D logo design, logo design, logo enhancements, or 3D animated logos. Each of the service can be useful for your brand, depending on what you would like to showcase and how you would like your logo to be seen. A reliable branding and 3D visualisation company can help to accurately advise on what are the exact scope of works your brand would need.
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Do feel free to contact us should you have any enquiries on product rendering. We are always here to help to make your product more marketable. Do not hesitate to email us your queries. Our efficient accounts team will be able to reply within 1 working day.
1st Rendering will be free for new client (T&C apply)
