What is Product Visualization?
Product Visualization is also known as product rendering. It is a method to showcase products using a digital image, without using the actual product. In the early stage, product rendering is mainly used to help people visualise a concept or product easily during the design development stage. However, it is now commonly used for marketing campaigns and commercial purposes to attract buyer’s attention. As rendering works can be flexible and full of possibilities, it is now a good tool to use as marketing imagery.
Product visualization require complex rendering techniques to deliver high quality works. It requires an artist with experience to be able to model a product in detail, based on the technical drawings on how each detail is to be assembled to form the end product. Hence, this 3D model will also be an accurate model and tool for product designers/engineers to study and make any amendments to the design – instead of just basing information of their imagination.
Other than having an experienced artist to work on the producing the model, it is important to use the latest and most suitable 3D software technology to produce stunning works. An ideal 3D software helps in enhancing the efficiency of viewing and creating 3D models.
Why is it important?
When a company releases their latest products, it is always important to showcase the most stunning and convincing visuals to boost sales. many a times, product marketing visuals will have to also emphasize on the unique selling points of the product. Designers will progressively use rendering tools to create realistic visualisations to help in the development process. This will help to bring across ideas more clearly, speed up approvals and identify any problems along the way. Hence, the end product will turn out to be a refined one where it is ready to be released to the market with the most cutting edge design and details.
How can we help?
Spot Works provide product visualization services, specializing in realistic product modelling and rendering for marketing purposes. Our group of experienced and dedicated artists will ensure that all renderings meet the highest quality for execution and delivery. As a result over 100 prominent architects, designers, developers and agencies in 37 countries around the world have been satisfied with our service.
We have accumulated years of experience int he rendering of commercial products, and have created many multiple digital images for websites and successful marketing campaigns. Some of the clients that we have worked with are Toshiba, F&N and Du Bois perfume. Our team are also often flexible and will be able to work closely with our clients to come up with their ideal campaign. With our experienced artists and flexible workflow, we have been able to work with many established companies that appreciates the work we do.
Fast
We are using latest rendering technology, which makes it possible for our clients to see tweaks and changes to materials, lighting and details almost instantly.
Quality
We care most about our quality of work and we take pride in our reputation within the creative industry. It drives us to provide the highest quality work for all our clients.
Accuracy
Most of our 3D models are developed using 3Ds Max, and we physically correct modelling and render engine based on our team’s research – using scientifically accurate material representation and global illumination.
Contact us
Get in touch with us now for any product visualization services. If you are interested in working with us, please do not hesitate to drop us an email. We would love to provide a free quote to you!
