Architectural still image visualisation is a glimpse of the unbuilt future.
At SpotWorks, we use artistic tools to build detailed and convincing impressions of well-designed spaces. Still image visualisation is a powerful communication tool for anyone in the architectural, design and real estate industry. It plays a crucial role in pitches and competition to efficiently showcase an architect’s or designer’s intention
It is also being used to digitally stage and visualise spaces before they are constructed. They are digitally created environments utilizing the highest-quality computer technology for the building industry. Real estate marketing has changed due to the 3D renderings. Pre-construction marketing has become a valuable asset to Developers and Realtors looking for an edge in their sales tool palette. 3D renderings give their clients a vision into the project and experience before construction occurs.
Ranging from large to small scale projects, and covering a wide variety of perspective types and spaces, we use the same approach across our works to efficiently meet and communicate outstanding spatial designs.
The Process of Creating a 3D Rendering
Spotworks has developed a unique process to expedite 3D renderings to our clients. We work in a 4 step process that follows.
Step 1: Kick Off Meeting / Emails
The Kick – Off Meeting or/and Kick – Off emails are used to introduce our team to the key decision makers of your project. We will discuss the overall direction project, desire outcomes, specify roles and responsibilities on both sides, and review the project schedule.
Step 2: 1st Cut Renderings
The first cut rendering will be presented for the base model and angle confirmation. We will provide white model renders that best fit the best angles and time setting as per your initial brief. The purpose of the 1st cut renders is to confirm the camera angles, time settings and base composition so we can work on adding the details we take so much pride in.
Step 3: 2nd Cut Renderings
In the second cut renderings, details of materials, lighting and texture will be presented to you. Humans will be added into this stage if required as well. We will then finalize such details and after the 2nd cut round of comments, changes to the geometries will not be allowed.
Step 4: Final High Resolution Rendering
We will provide you with the final renderings with the complete post production works where the mood, lighting and textures will be enhanced.
Contact Us For 4 Step Workflow
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Frequently Asked Questions About 3D Renderings by our clients:
When can you start a project
Once we receive the final files (refer to checklist) and an approved quote, our project team will reference our project schedule and share a proposed work schedule with you. The proposed schedule will include the dates for the different stages of edits. This will be based on client’s expected delivery date.
What are your timelines?
Once we finalise the details, our team will move forward with producing the visuals. The timeline for completion will vary depending on the number of process cuts your projects requires:
- 3 working days (from the time we receive client’s comments) between each process cut review.
- Minimum 3 full working days for final high resolution rendering with post production works.
- A 3-step workflow project (2 project cuts) will take about 2 weeks long, while a 4-step workflow project (3 process cuts) will take about 3 weeks long.
What happens if we don't get our comments in within the 24 hour period?
We kindly ask that you do your best to get back to us in 24 hours or less – this ensures that we can meet your milestones and deadlines. For Spotworks, it is about having enough time to provide our clients with our best works. Prolonged or delayed response time may reduce the number of previews or delay the final delivery of renders.
Once feedback is provided, how soon can we see a preview of the updated image?
We will do our best in providing an update image within 3 days from the time the feedback is given to us. however, this time frame may be longer for more complex changes. Rest assured, we will always communicate the time frame needed for our team in advance.
Why is there a limit on preview rounds?
Our process allows our clients to see multiple previews. However, we are also keeping our artists focused on the quality of art by reducing the amount of time spent rendering our previews. Therefore, we limit our rounds of previews per image to 2 – 3 rounds.
When it comes to comments and feedbacks, we ask that you be as comprehensive in the comments as possible. This is to ensure all comments will be captured in the previews. With each preview, there is no limit on the number of comments you can make, as long as it adheres to the work completed within that preview. Having these said, if you know in advance that you will require additional design flexibility, do notify us and we can discuss how to best accomodate your needs.
What if I need images soon than the proposed delivery date?
To ensure the best results, our team will need the appropriate amount of time. It is always our goal to make our clients look good.
However, there are a few things we can do to expedite the process:
- Ensure communication between our team and yours is concise and quick. The more responsive our clients are to the drafts issued, the quicker we can get working on the changes.
- Reduce the number of revisions.
- Refine the overall scope of works.
- For projects with multiple images, discussion of phasing our deliver of images is an option.
What If I need an image done urgently?
Once we receive the final files (refer to checklist) and an approved quote, our project team will reference our project schedule and share a proposed work schedule with you. The proposed schedule will include the dates for the different stages of edits. This will be based on client’s expected delivery date.
