With the ever-changing and constant advancements of the architecture and design industry, 3D visualisation has slowly become a vital part of the field. Before we move forward to discuss some of the benefits of the 3D visualisation, we should take some time to understand what 3D visualisation is all about, and what is its relationship like with Architecture?

What is 3D Architectural Visualization?

3D visualisation is used to create an image to explain ideas that couldn’t be explained through 2D images. With 3D rendering, it is where the exact plans and elevations of an architectural piece are generated to a 3D form using a computer. The technique of 3D modelling and visualisation are also utilised in other fields to make weaponry and advanced scientific machinery.

The reason why 3D visualisation plays such a vital role in architectural and design industry is obvious – people simply are just drawn to see things visually. This also applies to any industry. People are also more willing to spend money on things that they can see it first-hand. This also explains why online business contain a dozen of images to sell their productions.

Also, a client is more likely approve a detailed 3D rendered design as compared to approving an idea shown on 2D diagrams or drawings. Put yourself in your client’s shoe – would you be able to better appreciate a 3D model where you will be able to see even the minuscule of details? The answer is probably a yes.

This is just one of the major benefits of having 3D rendered images, and we will touch on more pointers throughout the article. If you are someone who appreciates hand drawings and how ideas are brought forth through traditional means of flipping through the edges of books and papers, that is totally fine and understandable. However, if you are someone that doubts the efficiency of newer methodologies of presenting ideas, then this article is made for you. Keep reading, and we hope to be able to change your perspective in just a few minutes.

Top 5 Benefits of Using 3D Architectural Rendering Services

Using 3D rendering has been one of the most advantageous method of idea communication in the Architectural industry. You won’t require additional physical materials or be extra careful about precision. Rendering services have made it easy and fast to bring your ideas to life just using computers and the correct 3D rendering software. It saves much more time compared to traditional model making methods, and it shows more too. Here’s a summary of the benefits you will experience from using 3D architectural rendering services:

1. You Can Explain Your Ideas to Anyone

Almost everyone will face this problem and agree that it is extremely challenging to explain the intricacies of a project to an audience that has no prior knowledge to the field you are working in. It is a similar situation to the one where Mark Zuckerberg had to explain Facebook to Congress Senators. You will end up making a non-engaging presentation where you spend more time answering awkward questions instead of properly explaining and showcasing your project. This is where 3D Visualisation can come into play.

3D renderings offer a canvas where you can create meaningful conversations based on the number of details shown in just 1 image. Meaningful engagements can also arise (even with an audience who have no prior knowledge) with the help of 3D renders, as 3D renderings are already self-explanatory with a clear visual containing high quality details to communicate.

2. Cost Efficient Alternative

You will probably imagine that something as complicated as 3D architectural visualisation would cost a lot. To be fairly honest, during the early days of 3D architectural visualisation, it cost a fortune. However, with the advancement of technology and changing times, 3D rendering has now become easily accessible with a budget that fits the common public. Other than just still images rendered by 3D softwares, 3D animations have also an incredible cost to benefit ratio as well. 3D animations are like an upgraded version from 3D images, where more can be seen and portrayed to potential clients.

With 3D software being more and more accessible to all, it is also common to find freelancers offering their services at a fraction of the cost of rendering companies. Do be careful of engaging cheaper services, as the end product may not be as good as what you might expect. It may save a lot of money at the start, but will incur in much more additional costs at a later stage. We will discuss this in the next section.

3. Early Detection Of Project Errors

It is a common problem where project budgets are exceeded due to multiple changes required by clients during the construction stage. This is a common problem as clients who are untrained in the field or architecture and design may not be able to fully understand certain ideas prior to construction stage, especially if there are insufficient drawings available to communicate certain ideas.

With the help of 3D architectural visualisation, your clients will be able to spot any problems or discrepancies right from the early stages of the project. For instance, if the client do not like like the layout and design of the parking spaces, they will be able to object right away with the help of a photorealistic rendering at the start. Catching problems at the early stage will save trouble and additional costs of only changing the entire carpark layout after construction has begun.

4. You Could Use 3D Rendered Structured as a Marketing Tool

If you are an architect that is looking to catch the attention of wealthy businesses and investors, the best way to stand out from the crowd is to create a breath-taking image of your idea. The best way to stand out from the crowd is to create a breath-taking image of your idea. The best way to advertise is definitely by photo-realistic images where people can immediately turn their attention to. Blueprint and sketch drawings will be lacking to serve its purpose as marketing visuals to promote your ideas and projects. It will be best to hire a professional rendering company who can reflect your ideas accurately through 3D visualisation. This way, you can be assured to show off your ideas and creativity in the most optimal way.

5. You Can Create More Effective Presentations

Similarly to what we have mentioned earlier in the above pointers, it is generally more effective and efficient to present your ideas using visuals that are as clear as possible. There are no better ways to communicate ideas than photo-realistic renderings, which will usually result in a positive outcome or meaningful feedback and input from your target audience.

The Future of 3D Architecture Visualization

It may seem that we have already reached the prime and peak of architecture using photo-realistic renderings, but there are better tools that are gradually being introduced to the industry. What we are currently looking at in the form of a picture, is turning into videos and virtual reality. Instead of seeing just a still image, you will now be able to look and walk through your future home/space. AR and VR technology may still be a few years away from perfection, but there are already a few rendering companies in the market providing such services now. Yes, and SpotWorks is one of them.

Closing Thoughts

The industry is every changing and technological advances are moving at a pace much faster than what we can imagine right now. What may seem like a precious commodity may become commonplace in no time. 3D architectural visualisation is one of the finest way to rise above any competition at the moment. Do trust us when we promise that you will be able to benefit from our services. Before we end off the article, we would like to talk about our visualisation company – SpotWorks.

We have paired up thousands of customers with our ever hardworking team of qualified 3D and 2D artists. If you would like to try our services, send us an email and we’ll see what we can do for you.

Project Showcase

Alila Volla Uluwatu, Bali

In the heart of Indonesia, Alila hotels and resorts have been one of the primary spots for tourists on holidays. This is likewise for their latest resort – Alila Volla Uluwatu, Bali. You can easily see why they are one of the top hospitality groups through the 3D image produced by SpotWorks. This cutting edge modern hotel blends seamlessly with the surrounding natural environment, and the design of the interiors is completely integrated with the architecture – blurring boundaries between the inside and outside. It is truly a breath-taking experience, and we are glad to be part of the project to illustrate the beauty of this place.

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