SWITCH 2017: Technology firms that are doing Singapore proud!

Spot Work’s sister company, Imme VR, is very honored to be featured on IMDA ‘s article about “5 tech companies you need to know”. We bring spaces to life by using AR and VR from clients that include architects, designers and property developers.

Imme VR: Bringing spaces to life (by IMDA)

Once upon a time, designers, architects and property developers had to rely on hand-drawn sketches to communicate their vision to customers.

Over the years, that progressed to rendering digital sketches, animated walkthroughs — and now, augmented and virtual realities (AR and VR respectively).

Imme VR, a local company, started out providing animation services for the real estate sector. It recently began moving to VR upon requests from their clients in the sector, which include architects, designers and property developers.

The company leverages its comprehensive image and model library for home/property designs – born out of years of experience in the real estate sector and providing a level of detail and range that is not offered by most general VR vendors – to help clients turn their real estate ideas into (virtual) reality.

Detailed 3D models and images are highly sought after for VR and AR projects as developing them from scratch is a laborious and time-intensive process.

“Once a design is confirmed, a client can ask us to replicate it into different VR [platforms], according to his or her budget,” said Sophie Wong, Business Manager at Imme VR. These platforms include the high-end Oculus Rift system or Cardboard, Google’s low-cost alternative.

“Additionally, our prior experience in real-estate animation means we are well-versed with what architects, designers and property developers want.”

The 15-person team recently worked on a project with an international hotel chain, which involved turning their plans and blueprints for a new hotel project into an immersive VR experience — a more comprehensive and flexible approach than a typical, physical showroom.

An aspect of the platform that’s still a work in progress is AR visualisation.

“Once a client confirms the design and gives us the floor plan, our studio will transform it into a 3D piece,” Sophie said.

“Once that’s done, the idea is to allow our clients to scan the floor plan — even a hand-sketched version of it — on their phones and let buyers ‘virtually’ experience the layout of a particular room using VR goggles.”

Sophie explained how this works: For instance, if a buyer is interested to purchase a unit of a condominium that’s still under construction, a developer simply needs to scan the floor plan on his mobile phone to let the buyer virtually experience the unit’s space and layout using VR goggles, instead of setting up an expensive and static showroom that potential customers have to physically visit.

In essence, Imme VR’s technology brings the showroom to the client.

Orginal article from IMDA : 5 tech companies you need to know

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