La Samaritaine ,Paris

Iconic renaissance in the heart of Paris

Founded in 1870 by Ernest Cognacq and Louise Jaÿ, la Samaritaine evokes the modernized Paris of Baron Haussmann and the Second Empire, an era which saw the emergence of the city’s first department stores.

Ideally situated between the Louvre and Notre-Dame, the department store has risen to the rank of architectural monument with its harmonious mix of Art Nouveau and Art Deco. The new Samaritaine places diversity of every kind, a concept dear to the store’s founders: diversity of function, of architectural forms, of construction methods, as well as social and intergenerational diversity. As such, several activities will be grouped together within the buildings that are spread over two blocks between the Quai du Louvre and the Rue de Rivoli.

SpotWorks is honoured to be part of an extensive renovation project for the new complex, visualising multiple areas across the mall. Different concepts are drawn and presented across different shopping categories, making La Samiraine a unique layering of diversified interior.