How Building Renderings Can Help in Sales?
Building rendering one of the best things ever introduced to the world of architecture. This is the only way we can describe it in simple words. It’s such an improvement over the old methods that people have used for so long. Building Renderings are just the type of thing that makes you wonder, “Why did it take so long for someone to make this?” Building Rendering has just straight out revolutionized the architecture industry and it isn’t done with its revolution.
People often view building rendering as just a tool of convenience. It makes you do the exact same thing, just a lot easier, right? However, that’s not all building rendering can do. It’s one of the most well-rounded marketing tools ever introduced into this business. And this is what this article is all about. We’re going to discuss exactly why this technique is such a productive marketing tool and how it can help usher your company into that next level.
1. Preview End Result on Building Render
Let’s face it, we’ve all wished that we could try out a dress online before buying it. It’s just a general rule of thumb, people want to see their product before they make the purchase. And, a house is not just a Levi’s shirt. It’s a building, you should expect there to be an urge to view the house before they pay for construction. It’s a perfectly valid request as everyone wants to get their money’s worth. More important, they want to know whether they are going to be able to get their money’s worth. As an architect, that’s your job to give them these answers and there’s no better way than a building rendering image.
Customers want the freewill to design anything they want, in the way they want. The client gets a chance to pick the colors, select the floor plans, and tinker around with every little detail. All of this is done to ensure that nothing needs changing later on. They want the chance to view their future premises before they pay a dime for it. And, if you up to date with the modern methodologies and provide a beautiful rendered image based on the requirement that they put forward, you might just be able to force the customer’s hand to pick your design and move forward with construction.
2. Increase Customer Satisfaction of Properties
We’ve all been through scenario where some story got exaggerated to the point where it is nothing but a fiction. Although things might not get as twisted in architecture, but they still are screwed up to some extent. The client talks to a representative of the firm and that person misses out on a few details. The representative then discusses those details with the project manager and misses a few things here and there.
Then, the manager talks to his team and does the same exact things. Due to this, what the customer explained is way more different than the final product. Building rendering completely removes any possibility of details being lost in the way. The same image that the client approves will be communicated to the representative. He’ll forward the same image to the project manager. Finally, he’ll discuss the same image with the people that are going to be working to construct the whole building.
The point behind that whole story is that no matter what the customer requests, building rendering will ensure that that is what the final result is. This directly translates into the ultimate level of customer satisfaction. Your customers will get what they want and in turn, they’ll recommend you to friends and family. If you’ve been in this business long enough, you’d know that customer satisfaction is how you expand your clientele.
3. Helps You Stand Out Among Competitors
Just like any other business, architects also have trouble figuring out how to create diversity in their projects. This diversity has only one goal in mind; rising above competition. There are plenty of fish in the sea of architects. You need to give your customer a reason to hook you from every other fish with you in the ocean. In such scenarios, rendered images could just be what you need. The technique is still relatively less used than some other methods out there. It could just give you that edge you’ve been looking for.
With building rendering, you’re giving your customers an incentive – An incentive that not everyone out there can provide. It might not be a certainty that you’re the only one providing the design. But, the image will be enough to slim down the competition quite a bit. Now, if your design is worth it’s while and an architectural genius paired up with modern building rendering techniques, we can guarantee that you’ll create a great impression on the client and may just land the job.
4. Improved Flexibility of Design
It’s extremely troubling to argue with clients back and forth regarding the designs. Making every minute change takes a lot of time. The client may just say “Move this pillar to the right”. However, that slight movement may require you to redesign the structure of the whole house. If you were designing on pen and paper, then it would be a nightmare for the designer. He’d have to redo the entire sketch every time the client required a small change.
This directly translates into inefficiency for your company. Every single change will be a hassle for you, however, it’ll take a few retakes for it to be problem for the customer. First few times, he’ll be like, “It’s okay, I’ll just request a change”. But, if this goes on for five, six or seven time, he’s going to start to thing that you have no idea what you’re doing and you’ll lose the project.
Rendered images add flexibility to your designs. The design is based on layers and layers of objects stacked on top of one another. And making changes is a piece of cake that you could implement in just a few minutes. It doesn’t matter how minor or major the change itself is, you can do it all in just the tap of a few buttons.
5. Ease of Communication
Building rendering produces an image as an output and communicating that image is extremely convenient for both the client and the architect. Instead of frequently visiting the clients or having them drive all the way to your office to get their output regarding a sketch, you’ll be able to show them a picture. This picture will be self-explanatory which means that most of the questions or queries the client has won’t need to be answered. This reduces the amount of communication required on both ends and greatly adds to the convenience aspect of a project.
Another way to see this would be that visual designs make it simpler for you to answer questions that the image can’t. It’s much easier to discuss something with your client with a complete image in front of you as opposed to doing it over a complex sketch. The client will have zero idea what’s happening in a blueprint, you’ll have to explain every little thing which will result in you having to answer way too many questions. So, use building rendering and answer lesser questions. It’s that simple…
6. Helps Save Your Clients From Unnecessary Expenses
What’s the one way to prove your worth to a client and keep him happy? The answer is that you save them money. And, building rendering can help you save your client’s tons of it. Let’s go over how images could result in monetary efficiency.
So, basically, we talked about how things get lost in translation and the end product is different from what the client asked for. This might not always be the case. If the building is different, then there are cases where the client is at fault. He could have been communicating incorrectly. Or, he could just simply be thinking that something would look good, but as a matter of fact, it didn’t.
In order to fix his mistakes, the client is now going to have to pay you more money than he already did to accommodate for the reconstruction. In minor changes like paint or something similar, the client may not bat an eye. But, if the change is something major like a change to the floor plans, you’re going to have to tear down a significant part of the house and completely rebuilt it from scratch. Now this is where the additional costs are going to take a toll on the clients budget. With the help of building rendered images, you’re actually saving them money that they would have had to pay for absolutely no reason other than human error.
7. Refines Presentations With Your Building Render
As an architect, a huge part of your job is going to include making presentations of your ideas and pitching them to people that could have use for them. Most of the time, you’re going to be standing in front of business owners that have seen dozens of architects talk about how their ideas are better than everyone else. But, the one way to differentiate between yourself and your competition is that you can ‘show’ them.
Instead of walking in there with sketches and a 3D model, you could show up with complete 3D Rendered plans of their future building. If you spend the time to create a complete floor by floor image and keep the company’s requirements in mind, you might just end up creating a design that get’s finalized before your presentation reaches it’s end. This may seem like an exaggeration, but it’s not. This is how powerful building rendering actually is.
8. Become a Social Media Sensation
If you’re searching up ways to boost sales with building rendering, you’re probably a startup looking to make a name for itself. In scenarios like yours, it’s best to use cost free advertisement opportunities. And, as you can probably guess there’s no better cost-efficient platform out there than social media. Since you’re an architecture firm, you want to show people that you know your designs. You need to prove to potential customers that you can take something simple and make it sophisticated.
Rendered images can directly act as an advertisement for your company. You can’t upload sketches on Facebook and expect them to attract customers, now can you? That is where building rendering comes in to help you out. All you need to do is come up with creative and attractive designs and post them on social media channels. The customers will be able to witness exactly what you do and how you do it. Hence, if your work is decent, you’ll be able to garner a lot of public eyes towards you and your company.
The Final Thoughts on Building Rendering
All of this may seem like just jibber-jabber to support our cause. Yes, we’re a promoting 3D rendering service we provide in this blog. However, we’re not endorsing our own services, we’re just saying that building rendering is something that needs to be paid attention to. It’s an extremely powerful way with nothing but advantages for every party involved; this include the customer, the construction company and the architect.
Sure, it costs a decent bit of money, but at the end of the day, it saves more than it costs. You could literally make the construction of your home flawless with the help of building rendering. If this isn’t good enough to convince you, you’re just waiting for a house that you’re not going to be happy with. So, make sure that you use the services of a good rendering company before you go ahead and finalize any project details. If you wonder how to choose a good rendering company, please read up our previous blog. Buildings aren’t made cheap or easy; do it once and do it right…
You can watch our latest 3D rendering video for buildings below:
