The Major Advantages of using Photorealistic Rendering Services

Be it any type of industry that you may be operating in, using a sample model before manufacturing the real product will be essential. It will definitely be a rare case for someone to possess the talent of being able to visualise and imagine things at the very first attempt based on a few descriptions! Thus, it is only ideal for a company to hire professional software specialists to create photorealistic renderings to aid in a product development and design process. Here’s how having 3D visualisation and rendering will help to serve you in many ways:

1) Enough time for tests, evaluation, and rectification

It is almost impossible that a final product can be produced with no change or just 1 or 2 rounds of changes. Especially for big projects like real estate developments, aircraft and ship manufacturing etc, it is only normal when multiple parties are involved and rounds of changes are required to refine the final outcome. Hence, the most ideal way to go about such projects is to engage photorealistic renderings to help to ease any communication errors throughout the project process. With photorealistic renderings, all parties will be able to have a clear picture on what the project process and changes are like, and all parties will be on the same page to help the project move forward in the right direction.

2) Cost-effective and budget-friendly

For every project, there will definitely be a budget to adhere to. It is impossible that unlimited changes can be done at the expense of the companies’ costs. For example, should your company be producing water bottles, you can’t possibly check each bottle’s quality and rectify after the bottles are made and manufactured. Hence, it is more realistic and budget friendly for a 3D model to be built, checked and rectified before the actual bottles or products are made. Throughout the 3D model rectification process, you can check on things like functionality, aesthetics, materials, size and many other details. This will not only save any unnecessary costs but also save on the materials as well.

3) A much interactive way to deal with business

We have seen how advertising has evolved over time – from simple brochures containing some texts with black and white images, to coloured images and visual… and now there are even more innovative three dimensional way to present and showcase your works or products. Advertising now is no longer dependant on prints, but presentation now can be made via animation, photorealistic fly through or even Virtual Reality and Augmented Reality mediums.

How to use rendering in construction businesses?

Photorealistic renderings are usually done only at the middle or end of the project where convincing visuals are required to be done to convince potential buyers and investors. At the start of a project, it is perfectly fine to rely on sketches and sketch renderings to develop design ideas. However, it is usually inappropriate to use sketches/sketch 3D models for presentation purposes – especially for large scale projects which usually requires presentations to a large audience.

This is where photorealistic renderings can step in to help. With realistic high quality renderings, it will be easy to ace any presentations as the renders will be able to speak volume for you! Even without eloquent descriptions, your audience can easily be impressed and they can understand your design intent almost instantly. These renders can be also used across various mediums by different parties. Contractors can use these images to understand the designer’s vision for them to build more accurately and efficiently. Marketing teams will be able to use these images to put across brochures, social media pages, websites etc to boost sales etc. These are just some of the many ways that photorealistic renderings can be used to help in your businesses.

Major Places where Photorealistic Rendering is used and Why So?

Up till now, we have discussed quite a bit about photorealistic rendering services in our article. Isn’t it essential to understand how and where photorealistic rendering services can be used? With the advancement of technology, it is now common to have digital and technological solutions in everyone home. Thus, almost every industry now heavily rely on 3D technologies to come up with progressive ideas. So here are some of the major industries which uses 3D renderings.

Architecture rendering

We have mentioned Architectural renderings in our past few paragraphs, so the Architectural industry should no longer come as a surprise. The architecture industry have been relying on 3D photorealistic renderings for many years, as architects and creatives rely heavily on communicating their work through visuals. Although there are many ways that an architect can convey his/her ideas – from blueprints to physical modelling, there is simply nothing as convincing and as easy to understand as photorealistic renderings.

3D photorealistic rendering is also a popular option for architects and creatives, as it helps to save time and costs in the long run. With the help of technology, you can come up with a fully built form and building in no time. There is no need to build physical prototypes that usually comes with a long assembly time and high material costs. Even if there are any changes required, you can just simply amend designs in a 3D model and reproduce the photorealistic images again without having to wait too long or spend too much on physical prototypes and amendments.

Gaming Industry

Photorealistic rendering services have also made a huge impact within the gaming industry. In this day and age, games are everywhere and running on every platform. There are so many options for gaming now that provides high quality graphics, fast paced progression, realistic appeal and great sound effects. These are only possible because of 3D technologies.

Gaming in the past was cluttered and slow. However, current gaming graphics are so realistic that you can hardly tell if they are real humans in the scene or not. Gaming designers design gaming experiences now to be as realistic as possible, giving you the highest level of visual and physical experience for you to enter into a new realm and escape with playing games. Hence, 3D rendering technology has changed the whole gaming scene you see now as compared to a few years ago.

TV and Movie

The TV and Movie industry is also one of the most common industry that uses photorealistic rendering. Whatever the genre and plot of the film might be, there is hardly a single show or movie airing on the screen without making use of any 3D effect. One of the examples of such a scene would be when you see a human transforming into a scary creature. These are instances where 3D rendering and effects help to bring life to a scene.

There are also many other 3D effects and scenes that are so subtle that it may go unnoticed at times. Most professionals would use 3D technology to enhance elements like shadows, clouds, lights etc. People may not always notice these elements in a film sometimes, but all these small elements do play an important role in setting up the mood and effects of a scene.

Visualisation Of Products, Services and More

Visualisation companies helping in visualisation of products and services also use 3D rendering services heavily. We have already discussed earlier on how using photorealistic renderings in the building and construction industry can help to give the most realistic view on an idea.

Similar to this concept, 3D rendering is also used by many other industries to visualise unbuilt ideas and products. It is more cost effective and simple to make relevant changes in the design.

Say for example an engineering company has hired a product engineer/designer for one of its projects. The reason for hiring this professional is that the company wants to check on the dimensions of a machine to understand and portray the product’s dimensions and details before proceeding with building the actual product.

Not only does 3D rendering help to visualise dimensions and details of a product, but it can also help to identify problems that might arise in a design. It may be hard to visualise a product and identify issues just simply by 2D sketches or blueprint. With a 3D model, you will be able to understand a product better from a 360 model view. This helps to cut down on the risks of complications beforehand or early on in the project.

Simulators in aviation industry

This is one of the best things for pilots and drivers. Real test flights are often extremely costly due to the use of expensive planes and fuel. Not only that, there is always a higher risk involved when it comes to a real flight test. With 3D rendering used in flight simulators, potential pilot trainees can get to understand basic and advanced flying techniques and factors without having to go through the costs and risks as posed by real flight tests.

You might have seen Sully, a movie based on the investigation of the emergency landing of US Airways Flight 1549 after a flock of geese struck it. It is a superb movie. However, what is interesting in the film is the realistic simulations of the plane’s emergency landing.

NASA also uses photorealistic rendering effects to educate their students about space and technology. Furthermore NASA also often use 3D visualisation to make models of rockets and parts to test and calculate their operation. Realistic-looking computer generated graphics simulations offer much help in understand the complexities involved in space missions.

These are some of the most common industries or places where the usage of photorealistic rendering is highly witnessed. It is something that not only produces exceptional benefits for the betterment of humankind, but they certainly help in saving a lot of resources, time, efforts and hard work that we earlier used to do everyday.

Photorealistic Rendering Services

As discussed above, photorealistic rendering has its use in almost every industry. Architects use 3D rendering to create and sell their designs to potential customers. NASA uses 3D rendering to run realistic simulations of its space missions. Doctors use 3D rendering to treat patients and the Aviation industry uses the technique to probe and investigate plane crashes. Photorealistic rendering has provided us with the opportunity to look at things at a different level. It has eased our lives and equipped us with a better option to look at our ideas.

However, the most crucial question is – how can you use photorealistic rendering to further your business prospects? There are many available software now in the market that people use to create 3D models. Some of the software includes AutoCAD, ZBrush, LibreCAD, 3D Max. However, there is one huge problem. These software are usually for individuals or they are used by experts to design model. Buying a professional 3D rendering software will require much investment. You will not only have to pay for the software itself but also the manpower required to build what you need. It will ease your load a lot if you engage a professional company that takes all the pain and work to provide you with the best 3D rendering services possible.

Leading photorealistic rendering company in the world

Although there are many 3D rendering services out there, it may not be the easiest to find a reliable 3D rendering company that suits your needs.

At SpotWorks, we strive our best to keep work simple for our clients. With our motto being “Better Than Real”, Spot Works provides clients with realistic 3D models and renderings at the minimum price. Our photorealistic rendering services have helped many of our clients improve their business prospects. Since our establishment in 2012, we have served hundreds of prominent architects, hospitality groups and developers in more than 37 countries around the globe for the past 7 years. This tremendous success is a real testimony of the professional and superior services that we offer to our clients.

Having over 15 full time in house renderers, our house render artists are professionally trained and have years of experience working in the industry. The team uses technical and imaginative skills to give your project a competitive advantage over other companies.

We deeply understand how visual impressions can have a significant impact on your design concept creation. Hence, our team carry out our work with the most professional standards and we communicate with our clients frequently to ensure that the works done will meet your clients’ expectations.

Below are some of the services that SpotWorks offer:

Architectural 3D Rendering

It is Spot Works’ mission to bring the imagination of our clients to life. Architectural 3D rendering service is offered to create realistic models of your future building projects. This 3D model can then create photorealistic still image renders or an architectural animation movie which we will further explain in the next paragraph. The reason why it is important and beneficial to render images is because clear visuals can help to highlight your design in a much more efficient way. Rendering images can play a critical role in professionally highlighting a designer’s intention.

Rendered still images can also be used to help you stand out in business pitches and bids. Using cutting edge artistic tools, our professional team will focus on the details of the designs to build a detailed and convincing model for your project. Be it a small scale project or huge development project, SpotWorks is always there to help you win clients.

Architectural Movie

We all love movies and a good film. However, have you heard of an architectural film? Architectural movies provide a detailed fly through experience to spaces that have yet to become a reality. It is an amazing and unique way to communicate with your clients and show them how their projects will look like in the real world.

Using authentic and sincere story-telling in our fly through, SpotWorks gives voice to your architectural model and design. In our well-furnished and state-of-the-art studio, our professionals create unique animations and videos to provide our clients a competitive edge over others.

Virtual, Augmented and Mixed Reality

According to filmindependent.org, Augmented Reality is the merging of digital images (videos, animations, 3D objects) with a live video image (think of an iPhone camera) to create an illusion of the digital objects existing in the real world.

With the help of virtual reality, mixed reality and augmented reality, SpotWorks has the expertise to come up with a holistic virtual experience that makes our clients feel like they are immersed in a real space. The main benefit of using VR/MR/AR is to increase the cost effectiveness throughout the designing process. With the use of VR/MR/AR, you can easily rectify problems and visualise them first before spending unnecessary costs on prototyping and test models etc.

ImmeVR is a sister company of SpotWorks which specialises in interactive VR, MR and AR solutions. The team consists of dedicated and dynamic developers and researches that work on solutions to benefit the entire architectural industry. You can view our VR portfolio here.

360º Interactive Virtual Tours

Last but not least, 360º Interactive Virtual Tours offered by Spot Works is an exceptional way to win clients for architects and builders. It offers you the opportunity to view a whole 360º aerial view of an overall site in just a small clip. The best part of this is that you can turn it to any angle and focus on a small area by zooming in without getting bothered by any bad image quality, as our team will ensure that our images and videos sent are of the highest quality.

It is also not necessary to have a town or building that is built to create a 3D 360º aerial view. Spot Works will also be able to create a 3D 360º aerial view of an unbuilt area as well.

Other than exterior Aerial Interactive Virtual Tours, our team will also be able to come up with interior virtual tours as well. Built or unbuilt, we will definitely have a solution suitable for your project needs!

Conclusion

Thus, photorealistic rendering services have completely challenged and changed the world of technology, visualisation and product creation. Nowadays, in every business or trade – be it a brand new start-up or an established company, everyone is highly utilizing these services to start experimenting with their ideas and strategies.

There are also many available professional courses now in equipping students with rendering skills to help them further their career in this field and find great jobs. Hiring professionally trained renderers and visualisers will be able to aid in your business development and bringing your business to greater heights.

SpotWorks along with our sister company ImmeVR is set to provide clients with professional and high quality 3D photorealistic rendering services. Our services are available in more than 37 countries including USA, Germany, UAE and many others. You can download our portfolio simply by signing up, and Spot Works also offer one free rendering perspective for our new clients. If you are looking out for efficient high-end rendering services, then Spot Works is here for you.