What is Architectural Rendering?

Architectural rendering or architectural visualization is the process of creating two-dimensional drawings into a three-dimensional image using various software and technological methods. Architectural renderings will help to showcase the design proposal of any architectural ideas and details, and the works ranges from a myriad of developments like hospitality, residential, commercial and mixed used developments. This helps necessary parties like architects, contractors, developers and clients to assess the quality of the designs before moving forward with the construction phase. With the aid of the latest software, it helps to create photo-realistic images for all involved parties to have a clear image of the development even before it is being built. Hence, there are currently a handful of service providers offering architectural rendering services to the building and construction industry. This article will help to further elucidate the overall process of architectural rendering.

The Purposes of Using Architectural Rendering

Here are some of the purposes of getting architectural renderings done:

• Helps with quick identification of any problems in the design proposal, and hence result in effective rectifications.
• 3D visualisation can aid with the designers’ and architects’ imagination to bring dynamism to their designs.
• A 3D rendering image is also the perfect communication tool between the clients and architects. Clients may not be able to read blueprint drawings, hence a photo realistic image of the outcome of the design will be much more efficient for the clients to understand the project. This helps to make subsequent construction process much more efficient and effective.
• 3D rendering images of the design/building process can also be archived easily, and it will serve as a good reference for future projects having similar purposes.
  

Average Architectural Rendering Services Prices

To help better understand on the price involved in engaging architectural rendering services, here are some of the price range for your reference.
The average price for a high quality photo realistic 3D still image will be between USD$1200 TO USD$6000. The range differs based on the size of the project (exterior/interior views), and the amount of modelling works and editing works involved. As for architectural animation, the cost will start from USD$15000/min. A usual animation length will be about 2 to 3 minutes. Similarly, the price may vary depending on the size of the project and the amount of modelling works involved. Also, visualisation studios may also tend to charge more if they are able to produce high-quality photo realistic works.

The Price Guide for Different Types of Rendering

Before further discussions on architectural rendering prices, it is important to understand the various types of architectural renderings. The following are some of the classifications of the different scope of architectural visualisation works:

Aerial Rendering

An Aerial view rendering is also known as the bird’s eye view rendering of not only the proposed development, but also to showcase the surrounding site context. This view helps to communicate the relation between the upcoming developments with the existing vicinity. It will also help designers/architects decide on the ideal orientation and landscaping details based on this overall view of the entire area. Aerial rendering will usually be used for bigger projects like residential developments, high rise buildings, city planning etc.

Exterior Rendering

Exterior view renderings are drawn to mainly show the surrounding landscape and façade of the development. These exterior renderings can either be from a street eye level point of view, or a semi-aerial point of view, depending on what the architect/client wishes to showcase or highlight in the design. Exterior renderings are a great way to communicate the overall look and feel of the proposed design.

Interior Rendering (Hospitality/Commercial)

Interior renderings are great communication and marketing tools to sell the interior design of a space. Interior renderings are usually separated to 2 main categories – Hospitality/Commercial interiors or Residential interiors. Interior rendering prices for these 2 categories can be quite different, as residential interiors will usually require less modelling and detailing works compared to hospitality and commercial spaces.

Hospitality/Commercial interior renderings can be a great way for hotel and retail managements to decide on the scheme and details of the space, and it helps to save extra costs in prototyping the actual details in real life. Visualisation tools can help the necessary parties to imagine how a space will look like, especially when all the complex design proposals are put together.

Interior Rendering (Residential)

Residential interior renderings will be mainly used for property developers, agents and interior designers to communicate the design and proportion of an interior space. This is a crucial tool to convince potential buyers/clients to want to purchase the space.

Floor Plan Rendering

Floor plan rendering is a good way to show a blueprint black and white floor plan more clearly. The floor plan rendering can also communicate much more details like floor textures, furniture textures, depth of architectural structures and furniture from a top plan view. Floor plan rendering makes a 2D black and white floor plan more convincing for your clients or potential buyers.

Animation

Not only can 3D rendering software render out purely still images, many 3D software are able to develop a fly through animation video as well. Architectural animation fly through will be able to show all the required perspectives in a development, and it will be a comprehensive presentation method to showcase all design details from the architects, interior designers, landscape designers.

The Applications of Architectural Renderings

The range of architectural visualisation services have different price points, and one should choose a rendering service based on the project budget. Here are some of the popular choices of architectural visualisation services that you can take into consideration for your next project:

• Still renderings:

– Still renderings are a great way to show the static perspective of the development. Still renderings are also easily applicable to many platforms like website, social media pages, posters, banners, newspapers, brochures etc, and it is easily one of the most versatile services in the visualisation industry.

• 3D Fly-Through Animation:

– 3D Fly-Through animation is also a popular option in the design and built industry. It helps viewers to easily visualise the actual proportion and mood of the entire development as the video walks through the entire architectural/interior design at a street eye level view.

• 3D Floor Plan Rendering:

– 3D floor plan rendering are also one of the most common services engaged by architects and interior designers. You will be able to get a quick overview of the proportion and furniture to the space, the amount of walking space available etc. You will also be able to view the change in the flooring materials through the space, and this is beneficial as floor textures and materials are only seen partially in still rendering perspectives.

• 360 Panoramic Renderings:

– 360 panoramic renderings are commonly used for developers and architects to show how the development will look like in relation to the full surrounding site.

The Benefits of Architectural Rendering Services

The following are the primary benefits that can be obtained by choosing architectural rendering. It decides why the architectural rendering services prices would be worth the investment:

Accuracy

3D rendering software offers accuracy to the overall design. A 3D rendering software will be able to show the accurate dimensions and proportion no matter which angle or view the client has selected. Actual construction will be prone to human errors that will be difficult for any modifications to be done. However with a 3D model, you can easily correct details to refine your design and space. Renderings also help to show the best views of the design to clients which will be a positive influence to their choices of buying or rejecting a proposal.

Communicate More Effectively

3D renderings serve as a vital tool for communication. Renderings can be shared across platforms like emails, websites, physical copies etc and it helps to improve the ways of communication between the client and the designer. Renderings also help to reduce the complexity of deciphering the conventional 2D technical drawings. It presents the overall proposed design in a clear and concise manner that can reduce the risks of any miscommunication/misunderstandings to the interpretation of the design outcome.

Easy Design Process

3D renderings also help greatly in making the design process much more efficient. It helps to come up with the accurate visuals more quickly, so that client and designers can spot any construction mistakes early into the project. Excessive construction costs can be saved if constructions mistakes are detected and planned earlier in the project via the help of 3D visualisation works. 3D views and files can also help for designers to archive their work more efficiently, and these can be pulled out easily as a reference for future projects. Overall, 3D rendering services are a good way to lower risks and maximizing time for the development of the project.

Optimum Design and Image Quality

3D Renderings can help designers and clients imagine an unbuilt space much more vividly, and it can help to develop new ideas more quickly based on the rendered visuals. It helps all parties to be able to use these renders to ponder over future design choices and provide a clear vision on how to move forward.
3D Renderings can also enhance creative advertisements by highlighting the best features of the design and hence improve on the overall presentation of the project. Once the marketing and advertisements are properly done up with the help of 3D visualisation works, it will bring about more sales target and publicity which in turn will aid the respective businesses.

Breakdown Costs for Architectural Rendering Services Prices

It may be a common question as to why 3D visualisation services costs are usually on the higher end, and here’s a clearer breakdown in detail on how the prices are charged:A major part of the costs go to labour charges. This is also highly dependable on other factors like time and resources required for the conversion of 2D drawings into 3D modelling and rendering which in turn will affect the man hours required. When the team has received thee 2D drawings from architects/designers, our team of 3D artists will need time to go through each and every detail to come up with the accurate 3D model.When 3D modelling are completed, hours will be spent on texturing and test rendering. Once all texturing and lighting set ups are done, our team will need a minimum rendering time of a few hours to render out the drafts and final high res rendering.When final renderings are completed, our post production team will also need a work on post production details to achieve the final photo realistic image.A 3D image will take hours and for an entire team with different skill sets to work together to achieve the final photo realistic image.

Contact Us

In a nutshell, we can conclude on the importance of having architectural rendering as part of the design process. Not only does it help to reduce any risk before the actual construction process begins, it also help designers and architects to cater to the client’s demands and requests more easily through the visualisation process. The above content also highlights the importance of engaging the ideal 3D visualisation service provider to ensure that the desired outcomes are obtained.

Spot Works is a professional studio that offers 3D Architectural Rendering services with over 7 years of experience. Over the years of working with high profile clients and top architecture firms, we take pride in ensuring the highest quality visualisation works are delivered on time. Till date, we have completed thousands of projects with our clients from all over the world. If you have an ongoing project and are keen to engage our services, please do not hesitate to request a quotation from us. We will get back to you within 24 hours.